Apple Mobile Trends
With Apple’s WWDC conference just wrapping up, I thought it might be a good time to meditate on a few of the current trends in the mobile world. I think the patent wars are sorting themselves out as Google and Apple settle and we are seeing a lot more competitive copying. Apple added a lot of features that competitors have had for a while as well as adding a few innovations unique to Apple.
The competitive fervor being shown in both the Google and Apple mobile camps is impressive and making it very hard for any other system to keep up.
Apple has had the iCloud for a while now, but with this version we are really seeing Apple leverage this. When Google introduced the Chromebook they used this video to show the power of keeping things in the Web. This idea has been copied somewhat by Microsoft. But now Apple has taken this to the next level by allowing you to continue from device to device seamlessly, so you can easily start an e-mail on your phone and then continue working on it on your MacBook. No having to e-mail things to yourself, it all just seamlessly works.
Apple also copied some ideas from Google Drive and DropBox to allow copying files across non-Apple devices like Windows as well as sharing documents between applications. So now this is all a bit more seamless. It’s amazing how much free cloud storage you can get by having Google, Microsoft, Apple and Dropbox accounts.
Generally this is just the beginning as companies figure out neat things they can do when your data is in the cloud. If you are worried about privacy or the NSA reading your documents, you might try a different solution, but for many things the convenience of this outweighs the worries. Perhaps a bigger worry than the FBI or NSA is how advertisers will be allowed to use all this data to target you. Apple has added some features to really enable mobile advertising, whether these become too intrusive and annoying has yet to be seen.
Copying is the Best Compliment
Apple has also copied quite a few ideas from Google, Blackberry and Microsoft into the new iOS. There is a lot more use of transparency (like introduced in Windows Vista). There is now a customizable and predictive keyboard adding ideas from Blackberry and Microsoft. Keyboard entry has been one of Apple’s weaknesses that it is trying to address. Similarly the drive option in the iCloud is rather late to the game.
Apps versus the Web
There is a continuing battle between native applications and web applications for accessing web sites. People often complain that the native mobile application only gives them a subset of what is available on the full web site, but then on the other hand the consensus is that the native mobile apps give a much better experience.
True web applications give a unified experience across all devices and give the same functionality and the same interaction models. This is also easier for developers since you only need to develop once.
However Apple is having a lot of success with apps. Generally people seem to find things easier in the Apple App store than in browsing and bookmarking the web. Apple claims that over half of mobile Internet traffic is through iOS apps now (but I’m not sure if this is skewed by streaming video apps like Netflix that use a disproportionate amount of bandwidth).
Yet another Programming Language
Rather than go down the road of Java and C#, Swift has tried to incorporate the ease of use of scripting languages, but still give you full control over the iOS API. How this all works out is yet to be seen, but it will be interesting if it makes iPhones and iPads really easy to program similar to the early PCs back in the Basic days.
The Internet of Things
Apple introduced two new initiatives, their Health Kit and Home Kit. Health kit is mostly to encourage adding medical sensing devices to your iPhone, whereas Home Kit is to extend iOS into devices around the home and to control them all from your iPhone.
The Health Kit is designed to centralize all your health related information in one central place. There is getting to be quite a catalog of sensors and apps to continuously track your location, speed, heart rate, pulse, blood pressure, etc. If you are an athlete, this is great information on your fitness level and how you are doing. Garmin really pioneered this with their GPS watches with attached heart rate monitors. I have a Garmin watch and it provides a tremendous amount of information when I run or cycle. I don’t think this is much use for the iPhone, which I always leave behind since I don’t want to risk it getting wet, but this might really take off if Apple really releases a smart watch this fall like all the rumors say.
Home Kit is a bit of reaction to Google buying Nest, the intelligent thermostat. Basically you can control all your household items from your phone, so you can warm up the house as you are driving home, or turn all the lights on and off remotely. We have a cottage with in-floor heating, it would be nice if we could remotely tell the house to start heating up in the winter a few hours before we arrive, right now it’s a bit cold when we first get there and turn on the heat. However with zoned heating we would need four thermostats and at $250 each, this is rather excessively expensive. I think the price of these devices has to come down quite a bit to create some real adoption.
There is a lot of concern about having all of these hacked and interfered with, but if they get the security and privacy correct, then these are really handy things to have.
Apple has introduced some quite intriguing new directions. Can Swift become the Basic programming languages for mobile devices? Will Health Kit and Home Kit usher in a wave of new wonderful intelligent devices? Will all the new refinements in iOS really help users have an even better mobile experience? Will native apps continue to displace web sites, or will web sites re-emerge as the dominant on-line experience? Lots of questions to be answered over the next few months, but it should be fun playing with tall these new toys.