Introducing Sage City Online
Last year at Sage Summit in Nashville we tried an experiment in social networking that we called Sage City. I mentioned this in my blog on Sage Summit 2012 here. Sage City in Nashville was a huge success and we will be building on that for an even better Sage City event at this year’s Sage Summit conference in Washington, DC.
Last week we opened the online version of Sage City. The intent is to build a social networking super-site for all Sage customers, partners and employees.
There has always been a lot of social networking around Sage and its products. Typically each product group or division operated its own set of forums and blogs. This is then hard for customers who use several products like say Sage CRM and Sage ERP. They need to join several disparate communities, which are all quite different.
There are all sort of groups on the main social networking sites like Facebook or LinkedIn. Many of these groups are highly successful with thousands of members. For instance the Sage Partners, Employees & Alumni Networking Group on LinkedIn has over 8200 members and has lots of interesting activity.
The external groups are doing great and will continue to do so. But something needed to be done about all the internal groups. Many were running different software platforms, used different sign-on ids, looked quite different, and had different policies and so on.
Unify the Sage Social Sites
The first goal of Sage City was to unify all these different Sage social communities into one place. Basically a Sage customer now only needs to sign up for Sage City and then they can join discussions on many Sage products as well as reference all sorts of other on-line resources. Now all the Sage forums are using the same software, they all work the same way and they will all be updated and maintained together providing a unified experience. Below is just the start of quite long list of support communities available on Sage City:
Notice that we now have both unified customer communities as well as unified partner communities.
You might ask: What about all the great content in all the previous discussion forums and blogs? The Sage City team did a great job of bringing all this content over to the new site. This isn’t an empty site waiting to be filled, there are already hundreds of blog postings and thousands of discussion forum threads imported from the older sites. This provides a great resource of information that has already been captured.
If you attended Sage Summit last year, you know that Sage City wasn’t organized around products, it was organized around business interests. Now that we’ve brought together all the different product social sites into one place, this now gives us a great opportunity to build on this new greater expanded community.
Across all the different Sage business products there is a lot of commonality in professional function. For instance there are many Accountants using Sage ERP products. Sage City offers social sites for all of these. In the screen shot below is the start of the list of the various business communities that are available on Sage City:
The key to their success is that these communities are large enough to be vibrant and self-sustaining. By bringing together the larger Sage community we can achieve this.
Most business issues and problems don’t have anything to do with ERP or CRM software and these new forums offer a great opportunity to discuss these with knowledgeable peers in a community of like minded people.
A True Social Site
Besides unifying all our various discussion forums and blogs, the new Sage City site also offers many of the expected social features that you would expect on any modern Social Media site. You can have friends, follow people, like things, join groups, send messages, mark favorites, subscribe to RSS feeds, and post comments and replies.
The site is integrated with Twitter feeds and with Sage’s product idea site.
There are discussion forums, blogs and videos. There are feeds showing all the activities going on either on the whole site or just in a specific group.
A Platform to Build On
Last week was the initial launch, but we have a large enthusiastic team that continues to work on Sage City, so you can expect to see regular updates and enhancements to make this a continually growing and more and more vibrant site.
The first goal is to attract as many people as possible to the site. The strength and value of a community is built on the enthusiasm of the individual participants. A strong community is a powerful thing. Hopefully by bringing together all the customers, partners and employees from separate Sage product camps we can build a much more valuable community than we could acting separately.
Sage City is now live. Sage City is so new the Google Spiders haven’t even cataloged its contents yet. But I think Sage City is a great improvement over Sage’s separate product social site. There are already lots of active users and discussions. I’ll be contributing regularly and I hope to see you there as well.
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