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All things Sage 300…

Sage Insights and Summit Conferences, Wellington 2012

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This year Sage had its regional partner conference for Australia, New Zealand and the Pacific Islands in Wellington, New Zealand. This is the first time this conference has been held outside of Australia and was a great success. Since we were there already, we also had a customer conference a day before the partner conference started. The customer conference is Sage Summit and the partner conference is Sage Insights. After Wellington, Sage had two more customer Summit conferences in Sydney and Melbourne.

Wellington is located on the southwestern tip of New Zealand’s North Island. It has a population of around 400,000 people and is the capital of New Zealand. Wellington is a very compact city with the downtown nestled between the harbor and some hills. I took the picture above from the top of Mount Victoria looking back on downtown. You can easily walk from one side of the main downtown area to the other. It’s a fun place with a very vibrant arts scene, café culture and nightlife. While we were there the city was gearing up for the global premier showing of the new Hobbit movie which will be a giant party, unfortunately we were ten days to early. Certainly Lord of the Rings and the Hobbit are playing a large part in New Zealand tourism promotions and attractions around the country (see the picture at the bottom of the giant Golum over the cafeterias at Wellington airport).


The guest speaker at the gala awards dinner was Wayne Stables from Weta Digital. Weta did the special effects for movies like Avatar, Lord of the Rings, Prometheus, The  Avengers, Tintin and Rise of the Planet of the Apes. Amazing work and many academy awards received. Interesting to see their development processes. They are preparing for the work on Avatar 2 right now, working on what is really their DevOps process to streamline the production of software into the video workflow. Interesting to think about their tight deadlines and how they have to deliver top quality each time. Since they are a separate entity from the studios, they have no job security from job to job. In business software we aren’t producing anything as beautiful as Avatar, but at the same time we want to produce screens with an excellent user experience, but at the same time deliver software to end users very quickly. I think that we can learn a lot from the movie and video games industries on how to deliver higher and higher quality user experience, but still stick to tight deadlines.


The Sage ISV community is very active in Australia and New Zealand. Some local representatives exhibiting were Technisoft, Pacific Technologies, Enabling IP, Orchid, Redmap, BSP Software, InfoCentral Solutions, Modulo Software, Netfira, On Center Software, Wageeasy and XM Developments.  Then there were a number of exhibitors that had travelled from other regions including Iciniti, AutoSimply, Accellos, ACDEV Software, Accu-Dart, Altec, Enbu Consulting, Global Software, idu Software, Netstock, Tema Business Systems and Vineyardsoft.

There were several new SDK modules on display. It’s great to see accounting modules for new verticals making it to market and new bits of functionality being added to the existing solutions. Plus there were several additional ISVs that attended but didn’t have booths.

Redmap is an interesting ISV. They became an ISV by becoming a Sage customer first. They were originally a Netsuite customer, but the spiraling costs of Netsuite drove them to look for another solution and they chose Sage ERP X3 (see the articles here). Redmap creates a document automation and management solution. Now that Redmap is a Sage customer they decided to integrate their solution to Sage 300 CRE, Sage 300 ERP and Sage X3 ERP and to market this solution globally.

Hybrid Cloud

As part of the keynote, myself and Mike Lorge the Managing Director talked about the Sage Hybrid Cloud and showed off a number of connected mobile services running against this cloud. I blogged on the Sage Hybrid Cloud here.  It’s always nail biting to demo something at a keynote that relies on an internet connection. I demo’ed the Service Billing connected service from my iPhone 4S, I just turned on data roaming for the demo, since then I didn’t need to worry about hotel Wi-Fi and the 3G seemed to work fairly well in Wellington. Keith Fenner demo’ed the Sales Manager service on his iPad connected to hotel Wi-Fi, which actually held up. So we got through that with the connections from the devices to the projector working and the internet connectivity working. Certainly adds some new challenges to giving presentations. On the other hand we are telling businesses that these are reliable services that are available 99.9… % of the time, so we should be confident they will work during keynotes and other demos. We also showed the Sage Connected Services Vision video which is on YouTube here.


The keynote also covered the latest releases of Sage CRM, Sage 300 ERP and Sage ERP X3 along with some peaks as to what will be coming in future versions. Sage 300 ERP 2012 has just been released in this region, so people are just starting to get it. So this was a good time to highlight this release and point out all the various features, plus we also talked about the roadmap for the next 3 years. Sage CRM showcased some exciting developments with CRM running optimized for mobile devices as well as showing the next generation of social media integration. Sage X3 ERP highlighted many relevant features in the current version and gave a video of the Syrapedia feature coming in version 7.


All the partners, customers and staff from our Australia, New Zealand and the Pacific Islands region are very enthusiastic and dedicated to what they do. It is always very energizing to attend such conferences and have the chance to interact with so many people. I have tons of feedback to bring back on our products and our processes that hopefully we can incorporate to keep a real positive feedback loop going.

Written by smist08

November 24, 2012 at 6:17 pm

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